In the past, if you’re like most people, you would’ve probably picked up the Yellow Pages. That was really the only way the new businesses were found in any local town. But the Yellow Pages are out of date at least a year. Plus you don’t know if the business is really still there. So what you do? There is a rumour that the Yellow Pages will replace the book with a CD that you put in your computer. So what does that mean to you?

For many businesses advertising is one of those many things that has to be done but is not given a lot of attention. It’s understandable because often times businesses, especially small ones have so many different things to handle. The business owner can’t be an expert in everything. So they agree with whatever advertising comes along. They do what everyone else is doing. They don’t put much thought into it.

As Google seeks to provide more relevant content to its users, it will eventually figure out most of the games that people play in order to rank their websites higher. A few things are not likely to change in the ranking order. Relevant content should always rise to the top. Not Copied content or irrelevant content or any tricks. The second thing to understand is that climbing through the ranks of Google simply takes time. You didn’t build your business in the day and you’re not likely to rise to the top of the search engines in the day either.

According to the Kelsey Group, site – http://www.gamerlaunch.com, 70% of all American households are using the internet to research information when looking for local services and products. That is a huge number.

The address. It’s very important that the address you list in your Google local business listing is the exact same format as the address which is listed on your website and other locations on the Internet. Be sure that it absolutely matches all the other references to your address on the web.

You need to claim your listing. By claiming your listing, you can make edits to your profile page and add more information about your business. Google wants you to do this and make sure that it is up-to-date.

If you have even some of the skills that I do: If you understand how search engines work, how to create a website with WordPress, how to set up a simple mailing list, a Twitter account and a Facebook page; you could be running your own consulting business.